Expect this one to show up in Private Eye next week. The comments do seem to have been pretty brutal right from the off.
It could be a spoof, but probably it's genuine and there to appeal to the child market.
Paul Clarke's blog - I live in Hythe in Kent. Married + dad to 2, I'm a full stack web developr, + I do js / Node, some ruby, other languages etc. I like pubbing, running, eating, home automation and other diy stuff, history, genealogy, TV, squirrels, pirates, lego, + TIME TRAVEL.