Bit late on this one, but how annoyed must this guy be - he's living his life rejecting all corporate branding, and then someone's made him register a domain name and hire a PR company to promote himself! I too am mostly doing the "no brands" thing, but that's about saving money buying value beans and tomatoes and things, rather than some sort of old street art prank. I hope none of his expensive things slipped through the net and ended up in charity shops instead of being burned in a huge wicker man.
PS please buy his book all about it here, I need the money, to buy more economy beans and things.
Paul Clarke's weblog - I live in Hythe near Folkestone. Wed + dad to two, I am a full stack web engineer, + I do js / Node, some ruby, python, php etc. I like pubbing, parkrun, eating, home automation and other diy stuff, history, genealogy, Television, squirrels, pirates, lego, + TIME TRAVEL.