Blog2008 ≫ Is this an ad for Cloverfield?

Not seen all of this yet, nor watched any with the sound up yet, but it was in this week's popbitch.com1, is it one of those viral ads for Cloverfield2?

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Paul Clarke's weblog - I live in A small town, Kent. Wed to Clare + dad to two, I'm a full-stack web engineer, + I do js / nodejs, some ruby, python, php ect ect. I like pubs, running, eating, home automation and other diy jiggery-pokery, history, genealogy, TV, squirrels, pirates, lego, and TIME TRAVEL.