Golf (post 3732)
Home
Aug4
Pictures
What's your postcode saying behind your back? Mine's not being very complementary at all:
Incomes are quite low. People have average educational qualifications. Their relatively routine jobs are in shops and offices, and there is some unemployment. With the elderly contributing to higher than average numbers of people with long term illnesses, these areas are beginning to experience some need for social services.
While the younger people aspire to gold cards, interactive TV and telephone banking, the reality is they have low limits on their credit cards, plan to pay off debts, and possibly need a loan. Their spending on food is low, and catalogue shopping helps them economise. Few people own a car, with those who do paying high insurance premiums. Most get about on foot, by bike, or public transport.
The pub is a relatively popular place for eating, either at lunch-time or in the evening. Leisure interests tend to be football and betting on the horses. At home they might unwind by listening to music or reading a novel. There is a keen interest in self-improvement and education.
Pah, this is what they said about Notting Hill! This could probably do with a bit of attention, "there is a keen interest in self-improvement and education" because there is a college and a language school at the end of the road. The pub thing is probably just profiling, but they could add in "they have to walk quite a long way to the pub, so their feet probably hurt", it is you know...
2005 :: Comment / reply
Pictures
These are neighbourhoods of young well-off commuter families, with many pre-school and primary school children.
These families often live in relatively large detached houses and have a long time left on their mortgage. However they have good incomes, and feel able to afford such long term commitments. These individuals are likely to be in their 30s, and tend to be professionals and managers with company pensions and company health care. They drive to work in company cars.
These families are financially aware. Where possible they will have regular savings plans and invest in stocks and shares. A child savings plan may cater for the children’s future. The high level of remortaging may indicate confidence in their ability to repay high levels of borrowing. They have credit cards with high credit limits, but their spending is not high.
The Internet is a popular channel for financial services, with e-banking fairly common with these households. On-line activity is generally high whether shopping, booking leisure activity, playing games or the children’s education.
These are young active people, taking part in aerobics, playing golf, rugby and going skiing. For entertainment they own a DVD player, subscribe to satellite TV and go to the cinema.
itchypaws :: 4 Aug :: 2005 :: Comment / reply
Pictures
Apart from that they've got you down pretty close... Why don't you have satellite or cable?
5 Aug :: 2005 :: Comment / reply
Pictures
These are poor families in low-rise estates.
The estates are home to nearly as many single parents as traditional two parent families. There are many school age children and families are larger than average. There are also some couples whose children have left home. Housing is usually in the form of low-rise council terraces, perhaps with three bedrooms, but still crowded for the size of family.
To be earning anything approaching an average income is rare. Long-term unemployment is high, and employment is routine factory or manual work.
Travel is on foot or by public transport since few own a car.
With money tight, food shopping might be in Aldi or Kwik Save. Clothes might be bought at Asda, New Look or frequently from catalogues.
In common with other low income types, the pub, betting, football pools, lottery and bingo are common activities and entertainments. One luxury might be cable TV.
aetheria :: 4 Aug :: 2005 :: Comment / reply
Pictures
What is that site all about?
I have to admit I have a can of Tesco Value Bitter in the cupboard, but I bought it IRONICALLY...
5 Aug :: 2005 :: Comment / reply
Pictures
I earn an average income (what is the av anyway?!), have employment in the long term, have more degrees than I know what to do with, own a car, shop in sainsbury's and i have skydigital.
Does that make me a snob? Saying that I can't wait to be able to afford to move to a more desirable locale...
aetheria :: 5 Aug :: 2005 :: Comment / reply
Pictures
They're bang on the money with a lot of the things they say, there are a lot of care homes in the West End of Folkestone, which sways things like age, income, driving ability, number of teeth, dribbling, etc. And I don't have a degree, and we shop at Morrisons most often. Man now I'm depressed. I daren't look up any of the less salubrious areas of Folkestone!
5 Aug :: 2005 :: Comment / reply
Pictures
Yeah, you are right, they are scarily accurate. Our area is pretty much like described. Im just the blip, which I dont mind. If I wasnt we probably couldnt afford to live there.
We use this sort of data to target some of our audiences with events, seems to work.
